Did you know that the first few seconds of load time for your website can drastically affect customer acquisition rates? In fact, every additional second of low time means that another 4% of your potential audience gives up and leaves.
That is just one of the reasons that web maintenance strategies are so important. Even small variations in performance can lead to disproportionate effects on customer acquisition.
As business continues to move more and more into the digital world, your website is sometimes the only place that you get to make an impression on your customers and clients. So what kind of strategies can you use to keep your website in great shape?
Read on to learn all about the best web maintenance strategies you can use to make sure your website makes a great impression!
Regular Website Maintenance Means User Testing
Sometimes, something can work in theory but not work in practice. That is why it is so important to pressure test everything that you create on your website. Performing user testing is a way to make sure that things not only work but are also intuitive for first-time users.
Whenever you make an update to your website, you should test it out. Not only should you test it out, but you should have someone else test it out who has a much lower level of familiarity with your website.
It is also important to account for differences between age brackets. What might seem intuitive to someone who grew up on electronics may not be intuitive to people who went the first years of their life without computers.
Business Website Maintenance Includes Domain Name Status Monitoring
A lot of businesses and people have lost a lot of money and value by losing the right to their domain name. Every so often, your domain name will expire. You need to pay a fee to keep control of your domain name.
In most cases, nothing bad will happen if you forget to renew your domain name right away. However, in rare cases, you can permanently lose access to your website. That means that you permanently lose all the work that you have put into it over the years.
In order to avoid this, you simply need to check on your domain name every year or so. In fact, it is probably safest to simply set up an automatic system to pay to keep your domain name whenever you need to.
That way, you will never lose access to your website. The only downside to this strategy is that you can end up accidentally paying for a domain name that you no longer need.
However, that is a much lower cost than losing access to a website that you do need to keep. Therefore, the best strategy is to automatically pay to renew your domain name and set yourself a yearly time to check whether or not you want to keep paying to keep your domain name.
Modern Website Maintenance Means Maintaining a Mobile-Friendly Website
Especially people who are older are used to accessing the Internet through desktop and laptop computers. Many people do not realize just how common it is to use mobile phones to access websites instead.
These days, if your website is not set up to function for both computer and mobile users, you are alienating a huge portion of the Internet audience.
Unfortunately you have to design your website twice to make it work for mobile users. If you do not make a point of making your website accessible for mobile users, it will not be.
Every so often, the way that mobile phones interact with the Internet changes. Therefore, it is important to regularly check whether or not your website still shows up accessibly on mobile phones.
If your website stops looking good on mobile devices, then you’ll need to update the design a little bit.
Ask Huntsville Web Maintenance to Make Test Purchases
One of the most important features on any business website is the purchase function. No matter how well everything else works, without a functioning purchase function, your website will be good for very little.
Therefore, you should constantly be making sure that your website is properly managing purchase requests. To do so, you should make an actual purchase. Actually using the purchase system is a much more reliable way to make sure it works than any amount of theorizing or coding.
On top of that, you should make another test purchase whenever you change anything about your website. Programming can often be extremely complicated, and changing something in one place can sometimes have unexpected results. Make sure to confirm after any change to your website that people are still able to make purchases as usual.
Updating Business Websites Means Fixing Old Links
Even if your website is up-to-date, other websites may change. If your website uses links to other websites, there is always a chance that those websites will be shut down.
As a result, part of maintenance is checking the links on your website every so often. If any of them stop working, you should remove the link. If you want to keep your SEO as strong as possible, you should replace any removed link with a new one.
Enjoy All of the Benefits of the Best Web Maintenance Strategies
We hope that you were able to take away something helpful from this brief piece on some of the most powerful web maintenance strategies that can help take your business to the next level. As business continues to move into the digital world, companies that adapt the fastest will be able to stand out from the competition!
To learn more about maintenance strategies and how to find professionals who can help you, feel free to reach out and get in touch with us here at any time!