As we all know, the COVID pandemic has caused a lot of changes and disruptions in our daily lives. For small businesses, this can be an especially challenging time. However, there are many opportunities for businesses to capitalize on in this new era, and ecommerce is one of them. E-commerce sales grew at 41.4% in 2020 and will grow another 15.2% in 2021, to reach $359.32 billion. Annual sales should nearly double between now and 2025. Now is a great time for your business to take advantage of this economic boom. Below are six benefits of ecommerce during this COVID era.
Reach more customers
With the spread of COVID, people are spending more time at home and relying more on online shopping. This makes it a great time for businesses to reach out to new customers who may not have been aware of their products or services before.
Sale your products 24/7
After a long day of work at your physical store, you want to go home. So you do – but with an ecommerce website there’s no need for sales to stop because it can continue online! If a customer can’t come see you during the day, they’ll be able to buy their product online. Suddenly working hours don’t feel so overwhelming when profit margins start climbing higher than ever before thanks to these new opportunities available only through technology now.
The low cost
With ecommerce, you can sell your products without the high cost of maintaining a physical store. You also eliminate expenses like rent and utilities for space in an retail area as well as paying staff members who work there regularly to make sure everything runs smoothly all day long- which means less spending on equipment maintenance too!
Remarketing your products
One thing you can’t do with a physical store is remarket your products to every customer who browses the shop. Remarketing is an advertising strategy that places ads in front of people after they have interacted with it online and left without leaving any trace behind them, such as browsing items or purchasing something from within its limits. This type has been proven more effective than traditional methods like television commercials. There’s no need for viewers’ attention spans on repeat exposure over long periods when all one needs are those few seconds during which he sees his desired product offered.
Provide related and targeted suggestions
When you think about it, a customer is always on the lookout for something new. The best way to keep them coming back again and again isn’t just by having great products, but also with clever marketing strategies. Adding related items into your product page will allow your customers to see what else might be available while browsing through one specific product! This strategy will help create anticipation of future arrivals or make sure that any desired item becomes Requested Items when purchased – giving buyers even more incentive not only buy now before supplies run out.
Larger customer base
There are many ways to make your business more accessible. Ecommerce has proven itself as the future for many companies, and with proper optimization it can help you reach new customers around the world! The convenience of shopping online is great because you don’t have to drive miles upon miles in order for your purchase. You can easily browse and find what product interests you, without having any restrictions on where the store physically resides!