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Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only plan for the future of digital marketing but be prepared to take advantage it by using these 8 trends that can help make your company stand out in a sea or competitors vying for attention online.

New privacy laws are affecting digital advertising

The data used to generate advertising is becoming increasingly less reliable. This has been made worse by new privacy regulations that are reducing the amount of information accessible in artificial intelligence, meaning you will need be more proactive about your ad campaign strategy moving forward.

Recommendation:  You should assess the impact that recent privacy regulations will have on their advertising and be proactive.

Using a Chatbot

One trend you should watch out for this year is Chatbots. These programs replace humans with artificial intelligence-powered assistants who can interact across platforms such as your website. As a business owner, you or your employees probably don not have the time to welcome and respond to every visitor to your website. According to ZDNet, more than half (53%) of of shoppers have positive feelings toward tech development as it relates to AI. Although some brands may have perceptions that chatbots might scare off customers because of “creepiness,” the data does not bear this out.

Recommendation:  With HubSpot’s free account offer, you can take advantage of their programmable chat bot product and instantly increase your website’s customer responsiveness.

Social media platform on the rise, LinkedIn

LinkedIn is the go-to platform for professionals to network, engage and build relationships. With each quarter, they show steady growth in monthly active users along with an increase of engagements on their site. It is clear that more people are taking advantage of this tool than ever before! LinkedIn also continues launching new features which have helped businesses grow exponentially over recent years.

Recommendation:  You should absolutely invest time into building presence via these channels if they want success online

Is SEO still king?

Though there is no denying that SEO has been around for a long time and remains an integral part of digital marketing. .  As search algorithms continue to evolve, you need not rely solely on traditional tricks or hacks designed with the sole intention towards boosting one’s ranking.  Marketing is all about providing value, and SEO has come to represent an outdated form of digital marketing.

Recommendation:  “User experience.” This sounds more appetizing doesn’t it? As opposed to “search engine optimization,” focus your efforts on creating excellent user experiences tailored around what consumers want.

Experiences are the new social currency

The world is changing faster than ever before so businesses are scrambling for new ways to make an impact with customers.  You need not just pay attention but give careful consideration when developing these methods.  There’s never been more competition out there right now due primarily from technology advancements like smartphones which allow us easy access into other people’s lives 24/7.

Recommendation:  You have probably always been about creating experiences at every stage of the customer experience. Now, you must focus on earning social media word-of mouth in order to break through the noise and drive your business’ success forward.

Facebook is still not the new Myspace

It’s true that Facebook is being abandoned by some users, but the social media site isn’t going anywhere. In fact they now have almost 3 billion monthly active members.  This number continues to grow each month thanks in large part because marketers.

Recommendation:  Facebook will continue dominating online platforms for years or even decades ahead because of its wide reach globally.  It is still a great platform to promote your business, no matter your industry.

Less is more

With the explosion of digital marketing options, many businesses are spread too thin across too many channels. This can lead to a lack of effectiveness and efficiency.  In order to thrive in today’s changing market, businesses need to focus their efforts on the channels that generate the most leads and conversions.

Recommendation:  Focus on dominating one channel and aim to do fewer things better.

In Conclusion

In an age where privacy laws are changing and people’s attention spans are shortening, it can be hard to figure out what you should do next in digital marketing. New technologies like chatbots and other user experience strategies have been coming onto the scene that can help make a lot of these decisions easier. So how has the rise of chatbots changed your strategy? What kind of experience is LinkedIn providing users with? We’re always on top of trends in digital marketing so if want more information about our services or just want to know what we think will happen next in this ever-changing sphere then contact us today!