A well-considered business logo design succinctly and accurately represents the promise, personality, and product of the organization. A logo serves as the face of a company, and getting it right makes all the difference in the world for achieving the recognition and marketing position you want.

Customers connect with memorable logos. Your logo represents your company and defines your brand. Creating a good logo takes time, a solid process and maybe even a few revisions before you have the logo you really love. It’s definitely worth the time and effort to create a logo your customers will remember.

It’s a tough question. One way your business can find answers is to examine research in social psychology.

Should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Achieving any kind of goal in business and life requires you to know and articulate what you want from the end game. If nothing else, understanding the goal can help guide your decisions related to planning for achieving it.

Email is still the most effective form of marketing and relationship building. It’s a tremendous tool for building the kind of long-term relationship that allows you to convert sales.

Every successful entrepreneur eventually comes to the point where they have to quit their day job to focus on their own business. Before you decide to take that big leap, make sure that you take steps to prepare yourself for your journey ahead.

You need repeat customers to have a successful long-term creative business.

Repeat customers are the easiest customers. Think about it, they know your product or service.

I have a question for you. Would adding video (infomercials and video blogging) to our online marketing solutions be beneficial to our clients? Many of us linger on YouTube longer than we expect.

After all — you have to pay for most good things in life. The chair you’re sitting in, the operating system your computer is running on, many of the apps you use, and so on. WordPress is powerful enough to run just about any website you could ever dream of, and yet it is available to you free of charge.