Project Objectives
The previous Wieland sites didn’t do a great job of showcasing visually engaging content for its customers. With their long-standing history and understanding of the manufacturing industry, we believed their sites should account for that and showcase the success of the company
Persona Development
We began this project by understanding the different types of buyers that would be interacting with Wieland. Despite being one company, the design and build neighborhoods throughout the world, meeting specific needs within each company division. By understanding these diverse audiences, we were able to identify the most important pages and areas to highlight within the design itself.