I have a question for you. Would adding video (infomercials and video blogging) to our online marketing solutions be beneficial to our clients? Many of us linger on YouTube longer than we expect. I know I am guilty of getting trapped into looking at all the crazy, informative, educational, and/or entertaining stuff out there.
In today’s day and age, the opportunities of social media are endless.
With a simple click of a button, you can engage with any number of audiences from all over the world. One way to reach your audience is through online video posts. Videos have become one of the most popular forms of content on social media platforms such as Facebook and Instagram because they allow for deeper engagement than just text alone.
Widely accessible to everyone
The reason videos are so important in modern-day marketing is due to how accessible they are to everyone who has an internet connection or mobile device that allows them to access the web. It doesn’t matter if you’re using a smartphone or DSLR camera; anyone can create professional quality video content in their own home without having to spend thousands upon. Below are 6 reasons why online video makes sense.
- Online video is a great way to reach people who might not be able to attend your event.
- It’s more personal than just reading about what happened and can help with storytelling.
- Videos are easy to share on social media and other blogs, which can lead to more exposure for your event or business.
- You don’t have to worry about the cost of printing DVDs or CDs that you’ll never sell again – it’s all digital!
- There are many free online video platforms available such as YouTube, Vimeo, Wistia, etc., so there’s no need for expensive equipment.
- The best part is you don’t even have to leave your house. Everything can be done from the comfort of your own home. (or in this case office!)