Keep It Simple and Easy

Websites flourish or flop for many different reasons. But two things that the best, most successful sites have in common are simple design and intuitive navigation. Don’t make the mistake of thinking that simplicity comes easy. Focusing on the most important elements...

Logo Design Best Practices

A well-considered business logo design succinctly and accurately represents the promise, personality, and product of the organization. A logo serves as the face of a company, and getting it right makes all the difference in the world for achieving the recognition and...

Show Your Logo Some Love

Customers connect with memorable logos. Your logo represents your company and defines your brand. Creating a good logo takes time, a solid process and maybe even a few revisions before you have the logo you really love.  It’s definitely worth the time and effort...

Do You Know Your Customers?

HOW WELL DO YOU KNOW YOUR CUSTOMERS? It’s a tough question.  One way your business can find answers is to examine research in social psychology.  Below are 10 such studies that reveal things your customers WISH you knew about them. 1  CUSTOMERS VALUE QUALITY...

Want Your Website to Work? Make Your Goal Clear

Achieving any kind of goal in business and life requires you to know and articulate what you want from the end game. If nothing else, understanding the goal can help guide your decisions related to planning for achieving it. Setting a clear goal also helps you...